Less Noise. More Signal.

About

Communication advisory for executives and the agencies that represent them.

OPAK is the advisory practice of Markus Albers – author of nonfiction books on work, technology, and leadership, communication strategist, lecturer at ESCP Business School. Before that: more than twenty years as a journalist (Brand Eins, Monocle, Vanity Fair, Welt am Sonntag), agency founder, and Executive Director at a major communications agency. Based in Berlin. Working throughout Germany, Austria, and Switzerland.

I work directly with decision-makers and as a senior expert within established agency structures. Supported by a small team and AI workflows I use in my own work every day – because I only recommend to clients what I’ve tested firsthand.

Yes, AI is changing how we communicate. Winners will be those who put authenticity and precision first. That’s my approach – and the standard I hold every engagement to.

Services

1. Executive Communication

For C-suite executives who need to become publicly visible – and want to do it in their own voice.

I lead conversations, moderate interviews, edit, and turn the result into formats that work: LinkedIn newsletters, conversation series, keynotes, books. You keep your tone. I handle the rest – from research to publication.

2. Agency Partner

For communications agencies that want to bring additional depth to strategic engagements.

I work as an external senior expert within existing structures: content strategy, corporate influencer programs, leadership team workshops. I bring what agencies rarely have in-house: journalistic precision, experience in strategy and leadership roles – and an AI-powered production workflow proven in my own daily work.

3. Signal Advisory

Signal Advisory is for organizations where communication has become the work – at the expense of everything else.

Overcommunication is an underestimated problem in many organizations. The diagnosis I arrive at again and again, in my consulting work and my books: productivity suffers particularly from too much communication, too many meetings, too many collaborative structures.

Drawing on this experience, I developed the Overcommunication Heatmap: a diagnostic tool that shows where communication in an organization drains energy, creates bottlenecks, and falls short. It turns that diagnosis into a concrete starting point for change.

PREPARE: 5–10 in-depth interviews with employees and leadership

ANALYZE: AI-powered analysis plus the Overcommunication Heatmap – a precise diagnosis of your organization’s communication bottlenecks

ACT: An on-site workshop with your leadership team, with a concrete roadmap

Lets’s talk.

CONTACT

Let’s talk.