Less Noise. More Signal.

About

Communication advisory for executives and the agencies that represent them.

OPAK is the advisory practice of Markus Albers — author, communication strategist, lecturer at ESCP Business School. Before that: more than twenty years as a journalist (Brand Eins, Monocle, Vanity Fair, Welt am Sonntag), agency founder, Executive Director at a major communications agency, and author of nonfiction books on work, technology, and leadership. Based in Berlin. Working throughout Germany, Austria, and Switzerland.

I work directly with decision-makers and as a senior expert within established agency structures. Supported by a small team and AI workflows I use every day myself — because I only recommend to clients what I’ve tested firsthand.

Yes, AI is changing how we communicate. Winners will be those who prioritize authenticity and precision. That’s my approach — and the standard I hold every engagement to.

Services

1.Executive Communication

For C-level individuals who need to become publicly visible — and want to do it in their own voice.

I lead conversations, moderate interviews, edit your voice, and translate it into formats that work: LinkedIn newsletters, conversation series, keynotes, books. You keep your tone. I handle the rest — from research to publication.

2.Agency Partner

For communications agencies that want to bring additional depth to strategic engagements.

I work as an external senior expert within existing structures: content strategy, corporate influencer programs, leadership team workshops. I bring what agencies rarely have in-house: journalistic precision, experience in strategy and leadership roles — and an AI-powered production workflow I use every day myself.

3.Signal Advisory

Signal Advisory is for organizations where communication has become the work — at the expense of everything else.

Overcommunication is one of the most underestimated problems in organizations today.The diagnosis I encounter again and again — in my consulting work and my books: productivity suffers most from too much communication, too many meetings, too many collaborative structures.

From this research, I developed the “Overcommunication Heatmap”. The Overcommunication Heatmap is a diagnostic tool that shows where communication in an organization drains energy, creates bottlenecks, and falls short — and turns that diagnosis into a concrete starting point for change.

PREPARE: 5–10 in-depth interviews with employees and leadership

DECIDE: AI-powered analysis + Overcommunication Heatmap — a precise diagnosis of your organization’s communication bottlenecks

ACT: An on-site workshop with your leadership team, with a concrete roadmap

CONTACT

Let’s talk.